Honey Stinger Expands Fueling Partnership with Shadelands SportsMall
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The Fuel Teams Trust brings convenient performance nutrition to athletes and families across Ultimate Fieldhouse, COPA STC, and more.
Walnut Creek, CA — September 15,2025 — Honey Stinger, The Fuel Teams Trust, has expanded its partnership with the Ultimate Fieldhouse to now include COPA Soccer Training Center (COPA STC), extending its presence across the Shadelands SportsMall.
Honey Stinger’s full lineup—including waffles, chews, gels, and bars—will now be available at multiple retail and concession points throughout the SportsMall, giving athletes and families convenient access to trusted sports fuel. Backed by more than 2,000 professional and collegiate teams, Honey Stinger is designed to help athletes prepare, perform, and recover—aligning seamlessly with the SportsMall’s mission of inspiring healthy, active lifestyles.
The expanded partnership includes:
- Product availability across Ultimate Fieldhouse, COPA STC, Encore Gymnastics, and Club Bowl
- Sampling activations to introduce athletes and families to Honey Stinger products
- Collaborative social media campaigns and digital placements to strengthen community connection
- Support of the FREE COPA Score Assessment Initiative, removing barriers and expanding opportunities for kids to pursue their soccer dreams regardless of background.
“At Honey Stinger, we’re proud to be The Fuel Teams Trust—from professional organizations to youth athletes just beginning their journeys,” said Luke Cherry, Sr. Director of Sports Marketing at Honey Stinger. “Expanding our partnership across the Shadelands SportsMall means more athletes and families will have convenient access to the trusted fuel they need to perform, recover, and keep chasing their goals. We’re excited to help support this community with the same products trusted by thousands of teams nationwide.”
“At the Ultimate Fieldhouse, our mission has always been to provide athletes with the tools, resources, and education they need to reach their full potential both on and off the court,” said Mike Samuels, CEO of Ultimate Fieldhouse. “Partnering with Honey Stinger not only brings trusted fueling options to our community but also reinforces the importance of nutrition in performance and recovery.”
“We’re thrilled to welcome Honey Stinger into COPA STC,” added Charlie Campbell, Managing Director. “Their commitment to clean, accessible fuel aligns perfectly with our mission to build healthier, stronger communities through sport.”
For more information about Honey Stinger, visit www.honeystinger.com.
To learn more about COPA Soccer Training Center, visit www.copastc.com.
For more about the Ultimate Fieldhouse, visit www.ultimatefieldhouse.com.
About Honey Stinger
Trusted by more than 2,000 professional and collegiate teams—as well as countless athletes and active lifestyle enthusiasts—Honey Stinger is The Fuel Teams Trust. Based in Steamboat Springs, Colorado, Honey Stinger has been fueling performance since 2001 with a lineup of waffles, chews, gels, and bars designed to help athletes prepare, perform, and recover.
Learn more at www.honeystinger.com.
About COPA Soccer Training Center
COPA Soccer Training Center (COPA STC) is a state-of-the-art soccer performance facility revolutionizing player development through cutting-edge technology, data-driven training, and world-class coaching. Located in Walnut Creek, CA, COPA STC is the anchor tenant of the Shadelands SportsMall.
Learn more at www.copastc.com.
About Ultimate Fieldhouse
Ultimate Fieldhouse is a 40,000-square-foot youth sports facility in Walnut Creek, CA, and a key tenant of the Shadelands SportsMall—one of the largest multi-sport training complexes in the country. The Fieldhouse offers premier basketball training, teams, and events focused on athletic and personal development.
Learn more at www.ultimatefieldhouse.com.
